This update looks in detail at our analysis of four key swing states in the run up to the US Election, and how our technology pinpointed the issues that mattered to voters, what local media was talking about, and how well each campaign stuck to the issues that voters cared about.

Signify’s 2024 US Election data was featured on ITV’s flagship political programme “Peston”, detailing what voters really think about the issues and the candidates ahead of polling day.

Ahead of the Olympic games in Tokyo, we look at which sports have managed to spike and maintain public interest during the year-long delay to the games in Japan.

President Trump’s Alt-Right media base drove over a billion social media interactions during the second half of 2020 and had a huge influence on public opinion and mainstream media. In the final part of our Trumpland series, we analyse these and look at the legacy they have left for US politics.

Gym closures and reduced access to exercise, brought the UK out in defiance during lockdown. Signify’s ShareScore looked at what caught the attention of the UK public in relation to gyms/leisure centres in 2020.

Polling has become counter-productive for political campaigns. It is slow, inaccurate and distracting. There are better ways to read, anticipate and meet the needs of voters. We explore the future of polling and the alternatives now available.

In the week following election day, the fifteen ‘alternative news’ websites Signify monitored racked up more than 27 million social media reactions with a key focus on the issue of electoral fraud.

As the results come in, the Signify team took a look back over four months of coverage by the 15 Trump supporting websites identified as the leading amplifiers of Trump campaign content.

A small number of right-wing news sites in the US have seen their misleading content shared online more than 800 million times. We look at the biggest right-wing disinformation sites and what stories they are carrying in the run up to the US election.

Our data suggests that since Dominic Cummings stayed on, the British public are largely ignoring what the government says.

Signify have added heavyweight strategic counsel and public affairs experience to their data insights offering as Chairman and well known corporate and public affairs adviser, Nick DeLuca takes a more active role in the business.

As businesses move into recovery from the crisis, the importance of market research - of understanding what matters to your audience – has never been greater! We explore what this looks like…

Signify CEO, Jonathan Hirshler, looks at how the data foretold a big win for the Conservatives in #GE19, and why…

Signify’s AI Research Lead, Ciaran Power, looks at the way Jeremy Corbyn leadership is viewed across social media.

Jo Swinson is the only one of the five major political leaders who can be thought of as a new face going into the 2019 General Election - we take a look at why she is battling against an issue of credibility.

Tech giants look to ban micro-targeting: this is good news, but is it important?